Ade's Journey - Creator

Through Ade’s journey, we’ll discover how CANI (compared
to other platforms) is not just changing the game, but
creating a whole new playing field for the future of music.

'I earn more from being direct to consumer'.​

  • With CANI I save time and earnings.
  • The services I use on the way help fund the investors and community rewards.

Ade's Problem

Ownership

Managing copyrights

Processes for protecting digital IPs and their value are opaque, with storage solutions relying on unreliable hardware or centralised servers.

Monetisation

Protect & prove ownership

Streaming services compel creators to use their payment structures while denying the right to set personalised stream or sales rates.

Distribution

Direct to consumer

Fanbase integration is unavailable between content platforms which unnecessarily limits
fan engagement.

Ade's Journey with Spotify

Upload

Getting Ade's music online
  • No direct upload to Spotify, relies on digital distributors like TuneCore and DistroKid.
  • Limited control over release dates; delays are common.
  • Content removal is a slow and complex process.

Copyrights

Ade's Ownership & control
  • Licenses music to Spotify; limited control over usage promotion.
  • Copyright registration & management is complex and external.
  • Spotify controls the platform and user experience.

Marketing

Ade's marketing & communication
  • Relies on multiple platforms for promotion. Battles algorithms for visibility.
  • Limited fan interaction tools on Spotify itself.
  • Playlists can drive discovery, but gate-kept and competition is fierce.

Monetisation

Ade's monetisation & distribution
  • No direct payment. Spotify pay distributor.
  • Low royalties (avg. $0.003-$0.005 per stream).
  • Long wait, quarterly payouts with minimum thresholds.

Solution

CaniSafe

Vault - Secure Data Management
  • Upload and store assets 100% on-chain within seconds - Media files and currencies.
  • Protect copyrights - create instant certification.
  • Track income, APRs, activity, sales, streams and asset usage in real-time.
  • Trust-less collaborations - Coded contracts. Share revenue with co-creators, labels and even fans.
  • Activate CaniStore & CaniPlay.

CaniStore

Store - Monetise your assets
  • Create and sell licenses for songs, beats, and other IP directly to fans or businesses, with complete control over terms.
  • Agreement templates are created by top law firm based in London.
  • Downloads, gated streams, exclusive content, ticket sales and merch.
  • Social network - Encourage growth incentivising your community.

CaniPlay

The world's 1st blockchain broadcast station
  • Think Radio meets Spotify
  • Democratic Playlists: Fans vote on playlists and radio channels, deciding what gets played and giving creators fair exposure.
  • Creators earn from streams and fan tips. Fans earn rewards from moderating the platform, airdrops, supporting creators.
  • Creators and brands can boost visibility by taking advantage of in-app advertising space.

Ade's Journey with CANI

Upload

Getting Ade's music online
  • Uploads directly to CaniSafe, storing music securely on-chain (ICP).
  • Grants access to CaniPlay for streaming and CaniStore for licensing and sales.
  • Full control over release dates for instant availability or removal. All can be done on the go.

Copyrights

Ade's Ownership & control
  • Full ownership via CaniSafe. Enhanced copyright protection via ORIGYN certificates.
  • Prove ownership instantly on demand. Manages licensing and rights through CaniStore.
  • Sets own terms for distribution.

Marketing

Ade's marketing & communication
  • Direct interaction with fans via CaniPlay.
  • Fans vote on playlists, influencing what gets played.
  • Fans can earn rewards by interacting, listening, or moderating content.

Monetisation

Ade's monetisation & distribution
  • 1. Ade gets instant, direct transparent payments.
  • Ade sets his prices on CaniStore, keeps more earnings, and manages multiple revenue streams directly.
  • Fans and businesses have global frictionless access to Ade's content.

Ade's Overall Experience

Spotify

Ade's Journey with Spotify
  • Overwhelmed. Relies on multiple tools, losing time and earnings to fees and middle-entities.
  • Royalties average $0.003–$0.005 per stream, with delays and payout thresholds.
  • Fans are passive consumers, with little direct connection.
  • Payment barriers in underbanked regions limit growth.
  • Revenue is controlled by opaque, centralized systems.

CANI

Ade's journey with CANI
  • Full control of music, licensing, and earnings through CaniSafe, CaniStore, and CaniPlay.
  • Builds meaningful fan connections, earns more from less - sustainable career.
  • Part of a vibrant, equitable community where creators and fans both benefit.
  • A truly artist-centric model with full transparency, efficiency, and global accessibility.

User Journeys

Creator. Community. Investor.

Sarah | Community

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Bob | Investor

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