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Tokenomics

Token economy

Ecosystem

Project overview

The CANI ecosystem is a Swiss Army knife for content creators, providing a direct-to-consumer platform that eliminates intermediaries. Whether you’re a creator, community member, or investor, CANI simplifies ownership, monetisation, and engagement, ensuring full control and fair value distribution.

At the heart of the ecosystem is the CANI token, enabling creators to store, license, distribute, and monetise their work. The CANI community governs the ecosystem, moderating content, distributing rewards, and voting on future developments, while investors benefit from staking, yield rewards, and a deflationary token model tied to creator activity.

CANI operates as a DAO (Decentralised Autonomous Organization), ensuring ownership, revenue, and governance remain with the community. With every creator action, $CANI is burned, reducing supply and increasing value, making the ecosystem sustainable and rewarding for all participants.

The CANI token launch via the SNS (Service Nervous System) will officially transfer control to the DAO, ensuring a fully decentralised and community-driven future.

CaniStore main black text

CaniStore

Content Distribution and Licensing Platform - Copyright protection and management.

CaniPlay main black text logo

CaniPlay

Decentralised Music Streaming and Community - Music consumption and community engagement.

CaniSafe main black text logo

CaniSafe

On-chain Secure Data Management and GDPR Compliance, with license under Swiss DLT law - Data security and usage compliance.

CaniTalk main text logo

CaniTalk

Podcasts & interviews hosting thought-provoking discussions - Topics cover culture, creativity, and technology.

CaniLive main black text

CaniLive

Live events and meet ups - Speakers, performers and community building.

CaniStore main black text

CaniStore

Content Distribution and Licensing Platform - Copyright protection and management.

CaniPlay main black text logo

CaniPlay

Decentralised Music Streaming and Community - Music consumption and community engagement.

CaniSafe main black text logo

CaniSafe

On-chain Secure Data Management and GDPR Compliance, with license under Swiss DLT law - Data security and usage compliance.

CaniTalk main text logo

CaniTalk

Podcast platform hosting thought provoking discussions - Topics cover culture, creativity, and technology.

CaniLive main black text

CaniLive

Live events and meet ups - Speakers, performers and community building.

User Journeys

Creator. Community. Investor.

Swipe left other for user types

Ade | Creator

Ade’s Journey – Creator Through Ade’s journey, we’ll discover how CANI (comparedto other platforms) is not just changing the game, butcreating a whole new playing field for the future of
Read More

Sarah | Community

Sarah’s Journey – Community “I know my support goes directly to the creators.” Sarah is a passionate music lover who’s always on the lookoutfor fresh, independent artists. She wants to
Read More

Bob | Investor

Bob’s Journey “I stake $CANI and earn rewards from creators using CANI’s services”. A forward-thinking investor, Bob is searching for innovative, high-yield opportunities with real-world impact, and he believes the
Read More

Revenue Model Breakdown

Key Assumptions
  • Rapid User Growth: 400,000 creators join CANI within 3 years, representing just 4% of Spotify’s current creator base.
  • Songs uploaded: 820,000 uploaded by 100,000 represents 1% of Spotify’s catalog.
  • Community/fans: Based on the assumption that each creator attracts five fans each, fans are classed as community members. Community use platform free until populated with enough content (Estimated post Year 3)
  • Costs to platform (outgoings): 12.8% in storage costs per creator, $600k per year in computational costs.

*Projected growth over 3 years*

Year
Creators
Songs
Community
% of Spotify
1
100k
820k
500k
1%
2
200k
1.64M
1M
2%
3
400K
3.28M
2M
4%

Revenue Model 1 - Subscriptions

1. Creator Subscriptions (Main Revenue Stream)
  • 400,000 creators generate $24M p.a for the platform.
  • Each creator pays a $5 monthly subscription fee.
  • 87.2% profit margin after platform storage costs.
Year
Creators
Annual Subscription Revenue $
Net Profit $
1
100k
6M
5.23M
2
200k
12M
10.46M
3
400k
24M
22.92M
2. Community Subscriptions (Future Revenue Stream)
  • Post year 3, 2M community members generate $120M p.a streaming music
  • Community pays a $5 monthly subscription fee to stream unlimited content.
Year
Community
Annual Subscription Revenue $
3
2M
120M

Revenue model 2 - Tokens

Token Burn & Minting Breakdown

A) Burn from Creators (Licensing & CaniPlay Submissions).

Creators burn 30 $CANI to protect copyright, licence and submit to CaniPlay (10 $CANI each service).

  • Burn per Song: 30 $CANI

Year
Songs
Burn per Song $CANI
Total Burned $CANI
1
820k
30
24.6M
2
1.64M
30
49.2M
3
3.28M
30
98.4M

B) Burn from Community Users (Fan Engagement)

Community burn 1 $CANI token or equivalent to 3 cents to vote for their favourite songs on CaniPlay.

  • Assumption – Community burn 10 $CANI p.m engaging with creators 

50% of what is burned is minted, creating a deflationary mechanism.

  • 50% of what is minted goes to the treasury
  • 50% of what is minted goes to thew APR pool
Year
Creator Burn $CANI
Community Burn $CANI
Total Burned $CANI
50% Minted $CANI
Treasury Allocation (50%)
APR Pool Allocation (50%)
1
24.6M
60M
84.6M
42.3M
21.15M
21.15M
2
49.2M
120M
169.2M
84.6M
42.3M
42.3M
3
98.4M
240M
338.4M
169.2M
84.6M
84.6M
Minting = Revenue

Assumptions:

  • $CANI valued at $0.03 year 1
  • $CANI appreciates in value by 30% each year
Year
50% minted $CANI
Token Price $
Minted Revenue $
1
42.3M
$0.03
1.26M
2
84.6M
$0.039
3.3M
3
169.2M
$0.051
8.62M

Total Revenue

  • Total revenue from subscriptions
  • Total revenue from token minting
Year
Annual Subscriptions (Creators) $
Minted Revenue $
Total Revenue $
1
6M
1.26M
7.26M
2
12M
3.3M
15.3M
3
24M
8.62M
32.62M

Token Information

Overview

Token Name: CANI
Token Symbol: $CANI
Token Type: Governance & Utility 
Token Network: Internet Computer
Total Supply: 1,000,000,000
Token Generation: SNS Swap (Estimated Q1/2025) 

Total Supply Allocation (%)

Token Supply Breakdown

Distribution
  • Treasury: 30%
    • Legal
    • Vault 
  • Funding: 10%
  • SNS Swap: 20% 
  • Marketing & Community Development: 10% 
    • PR
    • Press
    • Advertising
    • Media 
    • Partnerships
    • Industry Influencers
    • Major Artists
  • Club Cani Members: 13%
  • Team & Advisors: 17%
    • Project
    • Creative
    • Legal

Club Cani members have minted a total of 2,153 Club card NFTs. Each NFT holder will receive a monthly distribution of 60,000 CANI tokens over a period of 10 years. This allocation translates to approximately 500 CANI tokens per month for each NFT.

Team member’s distribution will be in correlation with the Round 1 participants. Any unused tokens from Round 1, 2, SNS Swap, Marketing & Community Development after  (12) months will be returned to the Treasury.

Funding

Overview

10% of the total supply (100 Million tokens) will be allocated for Rounds 1 & 2. Our goal is to ensure the project’s successful SNS launch.

Funding Supply Allocation (%)
Funding Breakdown

10% Round 1 & 2 – 64 Million Tokens – Closed (3.6% remaining, if not sold will go back to treasury)
20% SNS Swap – 200 Million Tokens (estimated)

Spend overview

53 months ago, in September 2020, we embarked on a mission. Our community’s $642.5k investment (for 6.4% of $CANI tokens post-TGE) has allowed us to keep 100% equity to date, powering our progress from May 2021 to Q1 2025. With a monthly spend of $10k-$15k, we’ve created a functional ecosystem of three apps/services, currently in alpha with 100 artists who are testing. We’re on the cusp of launch! Dive into our achievement thread and see what we’ve accomplished on our journey so far. Please, the Roadmap below for our plans.

Round 1

Date closed: 30/06/2021
Total Allocation: 5.6% of the total $CANI supply.
Participants: 12
Tokens Sold: 56,000,000 $CANI
Price per Token: $0.0085
Lock-up Period: 6 months
Vesting: Monthly over 30 months (Months 7-36)
Monthly Release: 1,866,666.67 $CANI (56,000,000 / 30)

Round 2

Date closed: 22/03/2022
Total Allocation: 0.8325% of the total $CANI supply.
Participants: 21
Tokens Sold: 8,325,000 $CANI
Price per Token: $0.02
Lock-up Period: 3 months
Vesting: Monthly over 21 months (Months 4-24)
Monthly Release: 396,428.57 $CANI (8,325,000 / 21)

Locked & Vesting Periods

Timelines of Token Distribution
Round
Locked (Months)
Vesting Period (Months)
1
6
36
2
3
24
SNS Swap
0
12

All tokens are subject to a locked and vesting period, that will be distributed linearly over a timeline based on the round you participated in. 

Cliff-linear vesting is a vesting schedule programmed into a smart contract – neuron. Tokens will be locked for X-period of time, and once that time has elapsed the tokens will be distributed equally over Y-period of months.

Schedule Release = (Month of Cliff from Genesis, vesting period in months) SR = (X,Y) 

Revenue Summary

By Year 3, CANI reaches:
  • 400,000 creators (4% of Spotify’s 10M).
  • 3.28M songs (0.4% of Spotify’s 820M).
  • 2M active community users (0.33% of Spotify’s 600M).
  • $41.24M in annual revenue (scaling to 0.4% of Spotify’s market).
  • 338.4M $CANI burned, reinforcing long-term token value.
Deflationary Tokenomics & APR Pool:
  • 50% of burned tokens are minted back to support the ecosystem.
  • Treasury Growth: 84.6M $CANI (approximately $4,314,600.00) allocated for platform sustainability.
  • Staker Rewards: 84.6M $CANI (approximately $4,314,600.00) added to APR pool to incentivise investors.

Positive Outcomes:
  • Significant Growth: The 100% year-over-year growth in creators, songs, and community demonstrates the platform’s potential for rapid user acquisition and network effect.
  • Market Penetration: By Year 3, the platform achieves 4% creator adoption, exceeding the 0.4% target, indicating strong market penetration.
  • Revenue Generation: The combination of subscription revenue and revenue from $CANI burns creates a diversified revenue stream. Annual revenue reaches $41.24M in Year 3.
  • Token Utility: The $CANI token has multiple use cases, including voting, licensing, and staking, which fosters community engagement and incentivizes network participation.
  • Deflationary Tokenomics: Token burns and the 50% re-minting mechanism contribute to potential long-term token value appreciation.
  • Treasury Growth: The Treasury allocation from burned tokens provides a sustainable funding source for platform development and future growth initiatives.
  • Strong Community Engagement: The community plays a crucial role through content creation, voting, and token usage, contributing to a vibrant and engaged ecosystem.

Potential Challenges & Considerations:
  • Maintaining Growth: Sustaining a 100% year-over-year growth rate is challenging. As the platform matures and the market becomes more saturated, growth rates are likely to slow down.
  • Competition: The music industry is competitive. The platform needs to differentiate itself from competitors and address potential challenges from established players and new entrants.
  • Token Price Volatility: The value of the $CANI token is subject to market fluctuations and volatility, which could impact user confidence and platform adoption.
  • Scaling Infrastructure: Rapid growth requires scaling infrastructure to handle increased user traffic, data storage, and operational demands.
  • Regulatory Compliance: Navigating regulatory landscapes related to music licensing, intellectual property, and cryptocurrency can present challenges.

Overall:

The analysis demonstrates the potential for significant growth and revenue generation for the platform. However, it’s crucial to acknowledge and address the potential challenges. Continuous innovation, a strong community focus, and a robust risk management strategy will be essential for long-term success.

CANI Roadmap

Q3 2024 - Q3 2025
  • Incorporate UK Ltd
  • Incorporate CaniSafe.ch Swiss AG
  • Registered domicile in Zurich

  • To license the startup operations under the Swiss DLT Law

  • SNS scheduled for Q1 2025

Hires:

  • Development Manager – Full-time
  • Lead back end developer – Full-time
  • Lead front end developer – Full-time
  • Chief Community Officer – Full-time
  • Head of finance
  • Marketing lead
  • Social media manager
  • Community moderators
  • Back end developer x3 – Part-time
  • Front end developer x3 – Part-time
  • Test engineer x2
  • User training and support personnel
  • Head of partnerships
  • Artist relations USA – Full-time
  • Artist relations Africa – Full-time
  • Artist relations Asia
  • Artist relations Australia and New Zealand
  • Artist relations South America
  • Launch CaniSafe
  • Create wallet for media and token storage
  • Upload and manage media files
  • Create proof of copyright upon upload
  • Send song from CaniSafe to CaniPlay
  • Send song from CaniSafe to CaniStore
  • GDPR architecture, request permissions
  • Development of a PID-based II auto-binding CDIW distribution system
  • Design and implementation of the CaniSafe DLT framework and system rules
  • Creation of business registration and signing workflows for content creators
  • Development of the CDIW & JCC structure
  • Development of CaniSafe service components
  • Creation of management and operation consoles
  • Implementation of emergency handling and backup mechanisms
  • Build up CaniSafe system under Canisafe.ch
  • Integrate VetKey API into the fully tokenised decentralised medial
  • Codify IPI, ISRC, and ISWC, electronic content identifier standards
  • Provide B2C/B2B GDPR-compliant Open Internet Services to drive more users to the IC
  • Launch CaniPlay
  • Create playlists in genres
  • Create native radio stations
  • Web app capabilities
  • CaniStore Connection: Artists can upload, manage, and distribute their music from CaniStore to CaniPlay.
  • Airdrop System: Enable artists to reward fans with exclusive content (e.g., demos, remixes) or early access to new releases through airdrops.
  • Artist Donations: Allow fans to directly support artists through integrated donation features within CaniPlay.
  • Video Channels: Provide artists with dedicated video channels on CaniPlay to showcase music videos, behind-the-scenes content, and live streams.
  • Royalty Payout System: Implement a transparent and efficient royalty payout system based on smart contracts, ensuring artists receive fair compensation for their work.
  • Community Influencer Playlists: Allow popular creators and taste-makers to curate playlists, fostering music discovery and artist exposure.
  • Cani Login: Create a secure and unified login system for seamless access across Cani services (CaniStore, CaniPlay, etc.).
  • CaniStore Profile: Provide artists with dedicated profiles to connect with fans, share updates, and showcase their music library.
  • API for Games and Meta-verse: Develop an API that allows integration of CaniStore and CaniPlay functionalities within games and meta-verse platforms, creating immersive music experiences.
  • Fan Engagement Features (Ongoing): Implement features like fan clubs, memberships, and exclusive content tiers to cultivate deeper artist-fan relationships.
  • Launch the CaniStore platform.
  • Enable artists to create decentralised wallets.
  • Allow artists to set up and customise their profiles.
  • Implement functionality for artists to upload their work.
  • Integrate a digital copyright claim feature to protect artists’ intellectual property.
  • Provide tools for verifying and managing digital rights.
  • Enable artists to create decentralised wallets.
  • Use AI to verify the ownership of copyrights.
  • Introduce an AI assistant to help artists manage their profiles and content.
  • Enable AI to assist in scheduling releases, managing fan interactions, and optimising content visibility.
  • AI integration for legal and compliance guidance.
  • Develop and deploy a distribution system for content across various platforms.
  • Create licensing options for different types of content usage (e.g., streaming, commercial use).
  • Implement smart contracts to automate licensing agreements and payments
  • Develop multiple monetisation options, including subscriptions, merchandise sales, and virtual events.
  • Integrate with various payment gateways to facilitate seamless transactions.
  • Provide artists with tools to create and manage their own revenue streams.
  • Encourage community engagement through events, activities, and even virtual spaces.
  • Foster connections between artists, fans, and other creators.
  • Ensure all data transactions are encrypted and compliant with GDPR and other regulations.
  • Develop and release an open API to allow third-party services to integrate with CaniStore.
  • Introduce analytics tools to provide artists with insights into their content performance. Offer detailed reports on audience demographics, engagement metrics, and revenue streams.
  • Enable artists to make data-driven decisions to enhance their reach and profitability.
  • Expand CaniStore to support multiple languages and regions.
  • Tailor the platform to meet the needs of artists and users in different markets.
  • Collaborate with international partners to broaden the platform’s reach.
  • Continuously gather feedback from artists and users to improve the platform.
  • Implement regular updates and new features based on user needs and technological advancements.
  • Maintain a focus on security, compliance, and user satisfaction.

Events:

  • CaniLive Ibiza
  • CaniLive London
  • CaniLive Nigeria
  • CaniLive Jamaica
  • CaniLive Japan
  • CaniLive LA
  • CaniLive New York
  • CaniLive Miami
  • Research and select topics.
  • Shoot Pilot episode
  • Shoot episodes 2-5
  • Contact and confirm host and guest/s
  • Upgrade production quality
  • Shoot episodes 5-10.
  • Launch interviews
  • Rent media unit to create bespoke content
  • Hire space out for self sustainability
  • Expand the brand
  • Secure top tier guests
  • High level production.

Team

Team Members & Advisors

Barry Paisley

Founder - CEO
  • Over two decades of experience within the music and entertainment industry
  • Recording artist, songwriter, producer and Artist manager
  • Toured Europe with Mad Professor
  • Degree in Audio Production
  • Established 3 Recording Studios
  • Managed successful London nightclub

William Zheng

Development Manager
  • Bachelor degree is in Computer Science from University of Adelaide
  • Multinational corporations such as amazon cloud services in Singapore.
  • Successful mobile game projects as project manager at Garena Singapore.
  • Joined Zeepin Chain, the first blockchain focusing on creative assets, which received significant funding from the NEO smart economy.

Terry Tu

Lead Back-end Developer
  • Professional blockchain development engineer with extensive technical experience and outstanding project achievements. He has served as a core developer and technical architect for several blockchain projects.
  • Yumi Marketplace and KYC procedures, demonstrating his expertise.
  • Involved in the development of ICRC-7.
  • Lead the development and design of the Polkadot parachain network , Uniarts Network.
  • Terry is proficient in programming languages such as Rust, Solidity, Node.js, and Ruby.
  • Deep understanding of blockchain technologies such as Dfinity, Polkadot, and Polygon.
  • Possesses excellent team collaboration and project management skills.

Burning

Front-end Engineer
  • Over 7 years of front-end development experience.
  • Proficient in both Vue and React development.
  • He has solely handled all front-end development tasks for the project of Mora and Mora Protocol.

Gregory Farrer

Brand Manager
  • Creative Strategist
  • Product Architecture
  • Skilled Adobe Designer
  • Former Dfinity Community Admin & Creative
  • ICP Neuron Calculator (Designer)

Mohamed Elezdin

Tokenomics Advisor
  • Token Lead at Animoca Brands
  • Convergent thinking
  • A creator of solutions to problems and forecaster of change
  • Masters in Mathematics
  • Previously Head of Faculty at a London Educational Institution

Jessica Biggs

Editorial
  • Pen name Musicvein 
  • BBC Radio Music Journalist 
  • Digital Marketer

Perry Gordon

Artist Relations USA
  • Artist Relations
  • US & UK based
  • Managed artists and producers such as Honeywoodsix
  • Experienced tour manager

Adam Sage

Chief Community Officer
  • Former music industry management
  • 10 years Community building experience
  • ICP enthusiast